Using Content Publishers to amplify your reach & revenue

Overview

Content publishers help you reach audiences beyond your owned channels at zero cost.

With Recast, approved publishers can host and promote your content directly on their own websites using Recast widgets. This allows publishers to offer you premium content to their audiences without negotiating traditional rights agreements, while earning a share of revenue from every transaction they generate.

For Content Owners, publishers can extend reach, create incremental revenue and place your content in trusted editorial environments where relevant audiences already exist.

Why use content publishers?

Using publishers can help Content Owners:

• Reach new audiences
• Drive incremental revenue
• Enter new markets
• Increase awareness around live events
• Extend content distribution beyond owned channels
• Monetise demand at the moment of intent

Publishers can:

• Access premium content with no licensing fee
• Add new value for their audiences
• Earn revenue from every purchase they generate
• Host content directly on their own website
• Create new editorial and commercial opportunities
• Support live event coverage, previews and recaps
• Monetise audience intent without creating the content themselves

How publisher revenue share works

You set the terms for approved Publishers.

You control:

• Which publishers are approved
• The price of the content
• Geographic availability
• Revenue share percentage
• Timing and availability
• Whether publishers can host content or just share referral links to your destination

When a user purchases through a publisher’s widget, revenue is attributed and split according to the rules you have applied,  in real-time.

Illustrative example:

• Fan purchases access for $10.00
• You have set the Publisher revenue share at 20%
• Publisher earns 20% of net revenue (less Recast’s fee and local taxes)
• Content Owner earns 80% of net revenue
• Revenue is attributed and split automatically

How to outreach to Content Publishers

When approaching publishers, focus on the value to their audience and the revenue opportunity.

Strong publisher outreach should explain:

• What the content is
• Why it is relevant to their audience
• That there are no licensing fees
• That they can host the content directly on their own website/platform
• That they earn revenue from every purchase they generate
• That setup is simple:
  
  • Add a Recast widget with a single line of code
  • Live in 15 mins

Example Publisher outreach email

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How to onboard Publishers

Once a publisher has agreed to promote your content, they need to be approved and set up.

The process is simple:

1. You identify a relevant publisher or media partner
2. Send the Publisher an account set up link. Share the “Get Started with Recast - For Publishers” guide 
3. Recast will whitelist the publisher (on your instruction) - please confirm the Publisher name via email to partnersupport@recastpay.con
4. The publisher creates their own Recast widget - guide here.
5. The widget is embedded on the publisher’s website
6. The publisher promotes the content to its audience
7. Users purchase and watch on the publisher's page
8. Revenue is attributed and shared automatically within Recast for Business.
9. The Publisher can see their earnings at any time in Recast for Business

This guide also offers tips and advice for publishers on how to maximise their revenue - How to Maximise your revenue — As a Publisher

Supporting Publisher promotion

Publishers will perform better if they are given ready-to-use promotional assets to help them promote your content effectively.

Recommended assets for Publishers:

• Website banner e.g. 300 x 600 or 600 x 300
• Event image
• Logo pack
• “How to watch” copy
• Event description
• Widget creation instructions - guide here
• Pricing information
• Availability dates
• Example Social copy
• Example Email copy
• Common responses to FAQs which can be found here.

Example website banner copy

Watch [Event/Video Name] live

Official live and on-demand coverage available on [Publisher site URL]

No subscription required. 

CTA: Watch now

Example publisher page copy

How to watch [Event/Video Name] live

We’re excited to bring you official coverage of [Event/Video Name], available directly from [Publisher site URL], via RecastPay.

To watch:

1. Go to [Publisher widget page URL]
2. Select the content below
3. Create or sign in to your free RecastPay Wallet
4. Purchase instant access for [$X.XX] - Access Pass options available

No subscription required — just direct access to the content you want to watch.