As an approved Publisher, you can host official content directly on your own website with a single line of code using a Recast embed widget.
This gives your audience access to premium live or on-demand content, while allowing you to earn revenue from every purchase you generate.
With Recast, you can embed either a full channel widget or a widget showing a specific number of individually selected events or videos.
Use a full channel widget when:
Use a selected-content widget when:
Placing content on your site can be done in less than 15 minutes, using a Recast widget. Simply:
For a full step-by-step guide on creating your widget, click here.
Your website/platform traffic is your primary audience - the easier you make it for audiences to find, understand and access the content, the more you’ll earn.
Add a clear “Watch” item to your main website navigation.
This should link directly to the page where your Recast widget is embedded. If your audience is coming to your site with intent to watch, the path to accessing the content should be immediate.
Suggested navigation labels:
Use your homepage to drive awareness before, during and after major content moments. Remember, you can create different widgets with different content, so you can create dedicated widgets/pages purely to promote individual content, replays, series etc.
Recommended placements include:
Example homepage banner copy:
Access [Event/Video Name] Now
Watch directly from [Your Site URL]. No subscriptions, just pay for what you watch.
CTA: Watch now
Do not rely on one standalone “watch” page alone. Link to your Recast widget page from any relevant content across your website.
Good linking opportunities include:
Example in-page copy:
Want to watch the action live?
[Event/Video Name] is available on PPV - no subscription needed. Watch directly from [Your site URL] CTA: Watch live
Some users may be new to RecastPay. A short explanation can reduce confusion and improve conversion. Plus, if you’re assisting in promoting the content to a specific region, a ‘How to Watch’ page will allow you to explain that the content is available exclusively on your site in this region.
Suggested copy:
You can watch [Event/Video Name] directly on [ your site] in [List Regions]
To access the content:
No subscription is required. You only pay for the content you want to watch.
Use simple, search-friendly language that reflects what your audience may be looking for.
Example page title:
Watch [Event/Video Name] Live & On Demand
Example page intro:
Watch [Event/Video Name] live and on demand directly from [your website URL].
No subscription is required. Simply create or sign in to your free RecastPay Wallet, purchase access using Recast Credits, and start watching.
Some users may be new to RecastPay. You may wish to link out to a short “how to watch” page from your widget page.
Suggested copy:
To watch [Event/Video Name]:
No subscription required.
For more user-facing wording, link to: Guide 6: Recast Explainer Messaging
Your homepage is your most important promotional channel. The easier it is for your audience to find the content, the more likely they are to watch.
Recommended placements include:
You can also link to your new widget page from:
Think about what your audience will search for when looking for content from this content owner. Use those terms in your page title, headings, body copy and metadata.
Include keywords such as:
Example page title:
Watch [Content Name] Now | [Brand Name]
Example meta description:
Watch [Content Name] here. Subscription-free pay-per-view access available directly from [Brand Name] on [Your website URL]
Example on-page heading:
Watch [Content Name] - No Subscriptions - simple PPV access
Once your widget page is live, promote it across your audience channels.
Recommended channels include:
Suggested social copy:
Watch [Event/Video Name] live and on demand directly from [website URL] via RecastPay.
No subscription required.
Watch here: [insert link]
Every promotional asset should link directly to your widget page.
Recommended CTAs:
Your audience may not be familiar with RecastPay, so it is important to explain the access flow clearly.
Key messages to include:
For ready-to-use copy, click here: Recast Explainer Messaging
