Recast Explainer Messaging

Suggested messaging

What is RecastPay - Short version

RecastPay gives you flexible, subscription-free access to premium content. Create a free wallet, buy credits and use them to unlock the content you want to watch.

What is RecastPay - Medium version

RecastPay is a digital wallet that gives you flexible, subscription-free access to premium content. Create a free wallet, buy credits and use them to unlock the content you want, when you want it. Access to content can also be unlocked by engaging, shopping, redeeming loyalty or sharing data.

What is RecastPay - Longer version

RecastPay is a digital wallet that gives you a flexible way to access premium content without needing a subscription.

Create a free wallet, purchase credits and use them to unlock the content you want to watch. Depending on the content, you may also be able to access it through a value exchange: engage, shop, redeem loyalty or share data.

However you unlock access, RecastPay makes it simple to watch premium content wherever it's discovered.

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Suggested content launch messaging

We’re making [Event/Video Name] available on a subscription-free basis, giving fans a simple access, directly from [Brand Name Site URL].

You can watch [content name] using RecastPay - a free, universal wallet for content.

Watch live and on demand here: [insert link]

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Suggested “how to watch” messaging

Watching via RecastPay is simple:

01. Go to [widget page URL]

02. Select the content you want and sign in to RecastPay
Click to purchase the stream, video, pass or bundle you want and then create/log in to your free RecastPay wallet.

03. Top up your credits
Content is priced in Recast Credits. Add credits to your wallet by card, Apple Pay or Google Pay.

04.Unlock and Watch
‍Spend credits to unlock the stream, then watch it right here in the player. No app to install.

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Suggested Access Pass messaging

Get more access with a [X-Day / Event / Season] Pass.

The [Access Pass Name] gives you access to [insert included content] via RecastPay, with no subscription required.

Buy your pass here: [insert link]
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Suggested Bundle messaging

Bundles give you access to a specific list of your content, curated by us.

The [Bundle Name] gives you access to [insert included content] via RecastPay, with no subscription required.

Buy your bundle here: [insert link]

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