World Supercross Expands Direct-to-Consumer Commercial Strategy with Recast for 2026 Championship

Following more than $500,000 in direct content purchases across 70+ countries in 2025, World Supercross Championship will create new revenue opportunities across content, ticketing and partner distribution.

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[Edinburgh, Scotland & Los Angeles, United States - July 28, 2026] - The World Supercross Championship is expanding its direct-to-consumer distribution and monetisation strategy for the 2026 season after generating more than $500,000 in direct content purchases from approximately 23,000 customers across more than 70 countries using Recast in 2025.

Building on those results, for the 2026 season World Supercross will broaden the ways customers can purchase content, connect event ticketing with digital consumption, and increase the commercial contribution of riders and motorsport publishers.

The strategy will create additional revenue opportunities alongside World Supercross’s existing broadcast agreements, while providing greater control over its content, pricing, first-party customer data and commercial relationships.

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New Revenue Opportunities Powered by Recast

For the 2026 season, World Supercross will use Recast’s content bundle technology to introduce a wider range of content access through W+, including a Championship Season Pass, individual race-weekend passes, a Bonus Content Pass and a Highlights Pass, as well as direct, Pay-Per-View access to specific pieces of content.

Race-weekend bundles will combine live main-event coverage, qualifying, highlights and additional programming in a single purchase.

The broader range of options will allow World Supercross to serve different levels of demand, create more purchasing opportunities throughout the season and increase the commercial return generated by its content.

Fans purchasing an in-person ticket to any of the championship’s six race weekends will also receive a discount code for access to content on W+, redeemable at checkout through RecastPay.

Connecting ticketing with digital access will enable World Supercross to increase the value of each customer relationship, extend engagement beyond the event itself and create additional digital revenue from audiences already attending its races.

It will also give World Supercross a clearer view of the relationship between physical attendance and digital consumption, strengthening its first-party customer data and creating further opportunities for relevant commercial activation with brand partners.

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Turning Riders and Publishers into Commercial Distribution Partners

World Supercross will continue to distribute premium content through riders and approved motorsport publishers during the 2026 season.

Riders will be able to offer World Supercross content directly to their followers and participate in the revenue generated from resulting purchases. This turns rider reach into a measurable commercial channel rather than using riders solely to promote the Championship.

Approved publishers will also be able to make World Supercross content available within established motorsport media environments and participate in the revenue they generate.

For World Supercross, the strategy creates a more scalable way to reach and monetise audiences globally, while turning demand generated across partners, creators and channels into measurable commercial value. 

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Andy Meikle, Founder & CEO of Recast, said:
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“We’re delighted to be expanding our partnership with World Supercross, which continues to demonstrate how forward-thinking sports properties can unlock greater value for their audiences and wider commercial ecosystem.

By connecting content, ticketing, brands, riders and distribution partners through Recast, World Supercross can build a more integrated commercial model that converts demand into revenue and shares that value across the network.”

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Scott McCubbin, CCO of Bia Sports Group, said:

“For 2026, we are building on last year's success by creating more ways to purchase content, increasing the value available to ticket buyers and continuing to reach new audiences through riders and established motorsport publishers. Recast allows us to develop these additional revenue and distribution channels alongside our existing broadcast partnerships, while retaining control over how our content is packaged, priced and commercialised.”

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About Recast

Recast provides the commercial infrastructure that connects rights owners with their audiences, brands and distribution partners.

It enables rights owners to sell premium content across their own channels and through partners such as athletes, publishers and sponsors, while retaining control of pricing, customer data and commercial terms.

Recast records who contributed to each transaction, allowing brands to fund customer access, audiences to receive content and rewards, and revenue to be shared with the partners responsible for generating the sale.

For more information, please visit recastpay.com.

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About the FIM World Supercross Championship

The FIM World Supercross Championship is a global competition spearheaded by SX Global, a leader in sports marketing and entertainment. The championship, sanctioned by the Fédération Internationale de Motocyclisme (FIM), has been exclusively organised and promoted by SX Global since 2022. For more information, please visit worldsupercrosschampionship.com

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