World Supercross fans spend over $500,000 enjoying exclusive, extended, live and on-demand coverage of the 2025 Championship via Recast

Executive Summary

World Supercross partnered with Recast to expand global access to its live and on-demand 2025 Championship content and introduce a new, complementary revenue stream.

By leveraging Recast’s direct-to-consumer integration, universal payment wallet, and global distribution platform, World Supercross generated new revenue streams with fans spending over $500k on content, unlocked new audiences globally and strengthened fan engagement.

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Making Live, Race-day Content Accessible to All Audiences

World Supercross sought to expand its distribution footprint by making more race-day content accessible to fans around the globe.

Although the World Supercross Championship had several established linear broadcast agreements already in place, Recast provided a solution to further monetise its 2025 races and offer exclusive, extended coverage to fans around the world, unlocking significant new revenue.

Their objective was twofold:

Extend reach internationally by offering fans flexible and affordable access to unique and exclusive content
Deliver a DTC revenue stream that complements existing linear broadcast partnerships rather than competes with them.

Partnering with Recast, World Supercross modernised how live content is delivered worldwide, unlocked a new revenue stream and offered fans more in-depth and behind-the-scenes brand and event experience.

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Activating Live; Distribution at Scale

World Supercross turned to Recast to deliver extended coverage of the 2025 Championship directly into global markets via a simple integration. This allowed the series to go beyond traditional channels, offering fans flexible Pay-Per-View access. Key components of the activation included:

1. Direct-to-Consumer Access - World Supercross offered fans instant access to premium content directly from their site. Transactions were processed through the RecastPay Wallet, allowing users to pay per video or for a multi-event pass without committing to additional subscriptions.

2. Complementing Existing Broadcast Partners - All content outside of main event streams was positioned as extended or enhanced coverage - programming not typically available via linear broadcast. This strategic use case allowed World Supercross to unlock new digital revenue without cannibalising or conflicting with its traditional broadcast partners.

3. Co-developed Product enhancements - As a valued partner, World Supercross played an active role in informing Recast’s Product Roadmap; the teams worked closely to deliver product enhancements, including:

Custom naming of their Access Passes, e.g. “2025 Season Pass” or “Canadian GP Pass”
Improved design of the Recast integration on worldsupercrosschampionship.com/watch
Clearer signposting on key user journeys
A contingency queuing/admission system to safeguard against instant traffic spikes
AI Support bot for specific World Supercross fan enquiries

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2025 Season Coverage

To satisfy demand for deeper, more immersive content, World Supercross produced and delivered a suite of extended programming. This included:

Friday night ‘Kickstart’ preview show
Countdown show, including qualifying rounds
Main event plus extended post-race debrief show
Comprehensive highlights package

Recast’s auto-replay feature ensured that all sessions were automatically uploaded as soon as each stream ended, enabling fans worldwide to watch on demand without delay.

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Unlocking Revenue & Driving Fan Engagement

The Results Are In

Across the 2025 Championship calendar, World Supercross achieved a 275% increase in views compared to their over-the-top streaming in 2024.

$500,000+ spent by fans via RecastPay
23,500 fans accessed from 70 different countries
111,000 total hours of content watched via Recast
24.5% conversion to cash using RecastPay

Plus:

Flexible Access for fans: Each stream was accessible on a subscription-free basis. In addition, a 2025 Season Pass and Weekend GP Passes were also made available, providing fans with complete flexibility on how they accessed content.
Zero platform, onboarding, or support costs - Recast operates exclusively on a commission-based model, meaning World Supercross and indeed every one of our partners pays no upfront or ongoing fees whilst generating new revenue and amplified reach at zero cost-per-acquisition.
Direct access to fan data - By using Recast to go D2C, World Supercross has acquired valuable customer data, including email addresses for all purchasers, strengthening their data insights and fan communications for future campaigns.

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Scott McCubbin, Chief Commercial Officer at Bia Sports Group (World Supercross owners), said:

“Working with Recast gave us the flexibility to truly put our fans at the centre of our content strategy. Being able to offer subscription-free, pay-per-view access to extended and exclusive coverage meant more fans around the world could engage with World Supercross in a way that suited them. The impact on reach, engagement and revenue has been notable, and it’s helped us modernise how our content is consumed globally.”

Looking forward

There’s an opportunity for World Supercross to utilise Recast’s open distribution ecosystem to amplify the reach of their content, incentivising approved third-party publishers and riders to distribute content to their audiences worldwide. World Supercross can maintain complete control while taking its content directly to audiences where they are, with both publishers and riders earning an instant share of any referred transaction.

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