Turn Viewers into Return Viewers with Watch Next

Keeping audiences engaged doesn’t have to mean building complex recommendation engines or sending viewers off-platform.

With Watch Next, built on Recast’s Arrange Content feature, you can curate related live or on-demand videos into Custom Sections - and control exactly what viewers see next. From episodic series and competition highlights to themed collections, you decide the journey.

The result? A smoother viewing experience that guides audiences naturally from one piece of content to the next — right on your own destination.

‍Why Watch Next matters

Watch Next is designed to remove friction post-view and replace it with momentum. Instead of leaving viewers at a dead end, you invite them to continue exploring your content.

Here’s what that unlocks:

• Increased user engagement - viewers are prompted to keep watching, not click away
• Higher Average Revenue Per User (ARPU) - more content discovered means more monetisation opportunities
• Longer dwell time - keep audiences on your site for longer
• From passive watching to active discovery - guide viewers through related content they actually care about
• Full control of your content journey - you choose the order, themes, and priorities
  
  

In short: you’re not just serving content - you’re shaping experiences.

How it works (quick overview)

Watch Next uses the existing Arrange Content setup:

1. Create a Custom Section inside your Recast Embed Widget and add your related videos (live or on-demand).
2. Order the content exactly how you want it presented.
3. In Recast for Business, go to Widgets → Arrange Content.

4. Open your Custom Section and toggle Enable “Watch Next” to on.

5. Hit Publish.

That’s it.

Now, whenever a viewer finishes a video, they’ll be prompted to watch the next item in your Custom Section — following the sequence you’ve defined.

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Build better journeys. Drive more revenue.

Watch Next helps you move beyond single-asset viewing. By thoughtfully arranging related content, you can:

• Extend session length
• Increase content consumption
• Drive incremental revenue
• Keep audiences immersed in your content

It’s a simple feature -  but a powerful way to turn intent into ongoing engagement.

Want to know more?

If you’d like to find out more about how Recast is powering a new era for content distribution and audience access, we’d love to chat. Drop us an email at commercial@recast.tv or book a demo today.