Using Influencers to amplify your reach & revenue

Overview

Influencers (ambassadors, personalities, celebrities, athletes etc.) can help you extend your reach by promoting your content using unique Share & Earn links.

This is ideal for people with large, engaged audiences but no website or publishing infrastructure.

With Recast, influencers can share their own unique link to your content and earn immediately from every purchase they generate.

Why use Influencers?

Share & Earn links can help Content Owners:

• Activate celebrities, athletes, talent and ambassadors
• Reach niche or highly engaged audiences
• Track which individuals generate sales
• Incentivize promotion through revenue share
• Extend campaign reach at zero cost
• Support localized or community-led promotion

Influencers can:

• Share official content with their audience
• Earn revenue from every purchase they generate
• Promote via social media, email, messaging apps or communities
• Promote content around events they already care about
• Participate without any technical setup

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How Influencer revenue share works

You set the commercial terms for approved Influencers.

You control:

• What content influencers can promote
• The price of the content
• Geographic availability
• Revenue share percentage
• Timing and availability

When a fan purchases through an influencer’s Share & Earn link, revenue is attributed and split according to the content rules set by you.

Illustrative example:

• Fan purchases access for $10.00
• You have set the Influencer revenue share at 20%
• Influencer earns 20% of net revenue (less Recast fee and any local sales tax).
• Content Owner earns 80% of net revenue
• Revenue is attributed and split automatically

How to outreach to Influencers

When approaching influencers, focus on simplicity, audience relevance and the earning opportunity.

Strong influencer outreach should explain:

• What the content is
• Why it is relevant to their audience
• That they can promote with one trackable link
• That there is no technical setup
• That they earn direct revenue from any purchases they generate
• That you can provide suggested social post copy and creative assets

Example Influencer outreach email

How to onboard Influencers

Once an influencer has agreed to promote your content, they need to create their trackable Share & Earn link.

The process is simple:

1. Send the Influencer an account set up link. Share this simple guide explaining how the Influencer generates their unique Share & Earn link
2. Influencer promotes the link to their audience
3. Fans purchase through the link
4. Revenue is attributed and shared automatically
5. They can see their earnings at any time in Recast for Business 

For tips and advice for Influencers on how to How to Maximise your revenue — As an Influencer, click here.

Supporting Influencer promotion

Influencers will perform better if they are given ready-to-use promotional assets and clear messaging.

Recommended assets for Influencers:

• 9:16 Story graphic
• 9:16 Short video teaser
• Suggested captions / “How to watch” copy
• Event details
• Key dates and times
• Pricing
• Responses to key FAQs - found here. 

Example influencer social post

Watch [Event/Video Name] here - available in [Region X]. No subscription required. Watch through my link here: [insert Share & Earn link]