Using Influencers to amplify your reach & revenue

Overview

Influencers (ambassadors, personalities, celebrities, athletes etc.) can help you extend your reach by promoting your content using unique Share & Earn links.

This is ideal for people with large, engaged audiences but no website or publishing infrastructure.

With Recast, influencers can share their own unique link to your content and earn immediately from every purchase they generate.

Why use Influencers?

Share & Earn links can help Content Owners:

Activate celebrities, athletes, talent and ambassadors
Reach niche or highly engaged audiences
Track which individuals generate sales
Incentivize promotion through revenue share
Extend campaign reach at zero cost
Support localized or community-led promotion

Influencers can:

Share official content with their audience
Earn revenue from every purchase they generate
Promote via social media, email, messaging apps or communities
Promote content around events they already care about
Participate without any technical setup

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How Influencer revenue share works

You set the commercial terms for approved Influencers.

You control:

What content influencers can promote
The price of the content
Geographic availability
Revenue share percentage
Timing and availability

When a fan purchases through an influencer’s Share & Earn link, revenue is attributed and split according to the content rules set by you.

Illustrative example:

Fan purchases access for $10.00
You have set the Influencer revenue share at 20%
Influencer earns 20% of net revenue (less Recast fee and any local sales tax).
Content Owner earns 80% of net revenue
Revenue is attributed and split automatically

How to outreach to Influencers

When approaching influencers, focus on simplicity, audience relevance and the earning opportunity.

Strong influencer outreach should explain:

What the content is
Why it is relevant to their audience
That they can promote with one trackable link
That there is no technical setup
That they earn direct revenue from any purchases they generate
That you can provide suggested social post copy and creative assets

Example Influencer outreach email

Subject: Share [Event/Video Name] with your audience and earn from every purchase

Hi [Name],

We’d like to invite you to become an approved Content Distributor for [Brand Name].

Through Recast, you can share official access to [Event/Video Name] with your audience using your own unique Share & Earn link.

Your followers will be able to watch on a subscription-free basis, and you’ll earn [XX]% of net revenue from every purchase made via your unique Recast link.

Why it works:

Zero cost to join
No technical setup
Share one trackable link
Earn from every purchase you generate
Give your audience official access to [Event/Video Name]

You can promote your link across Instagram, TikTok, X, Facebook, YouTube, email, WhatsApp or anywhere you engage with your audience.

We’d be happy to send over suggested copy and creative assets.

Best,
[Name]

How to onboard Influencers

Once an influencer has agreed to promote your content, they need to create their trackable Share & Earn link.

The process is simple:

Send the Influencer an account set up link. Share this simple guide explaining how the Influencer generates their unique Share & Earn link
Influencer promotes the link to their audience
Fans purchase through the link
Revenue is attributed and shared automatically
They can see their earnings at any time in Recast for Business

For tips and advice for Influencers on how to How to Maximise your revenue — As an Influencer, click here.