Motivate Media Group Partners with Recast to Expand Sports & Entertainment Content Access Across MENA
The partnership brings premium sports content to new audiences through instant, pay-per-view access, launching with PGA TOUR
EDINBURGH, Scotland & LOS ANGELES, US — April 14 2026 — Recast, the global payment infrastructure enabling instant, transactional access to premium content, today announced a strategic partnership with Motivate Media Group, a leading media company in the Middle East, to expand audience access to sports and entertainment content across the MENA region. Motivate Media Group will launch pay-per-view content with golf, enabling instant access to PGA TOUR’s live tournament streams.
The partnership brings together the reach of Motivate’s media platforms with Recast’s global payment and distribution infrastructure, enabling audiences across MENA to access premium content instantly through flexible pay-per-view and brand-funded models.
Through this collaboration, Motivate will leverage Recast’s technology to distribute third-party sports and entertainment content directly to their audiences, removing traditional barriers such as subscriptions, geographic restrictions, and fragmented access points. PGA TOUR live tournament streams will be available through Motivate Media Group’s Golf Digest and What’s On publications, starting on 16 April, 2026 with The RBC Heritage.
Content distribution and audience access are being redefined, and this partnership puts us at the forefront of that shift," said Anthony Milne, Chief Commercial Officer of Motivate Media Group. "Partnering with Recast allows us to deliver premium sports and entertainment content across our portfolio with instant, on-demand pay-per-view access, expanding our content offering, enhancing the audience experience, and unlocking new revenue."
As demand for premium content continues to grow globally, audiences increasingly expect flexible, affordable access to the moments that matter most - without limitations impacted by licensing complexity, long-term subscription commitments or geo-based platform restrictions.
Recast addresses these challenges by unifying payments, content access, and distribution into a single infrastructure - enabling content to be accessed instantly and monetized in real time at the moment of demand.
"Audiences increasingly expect to access premium content instantly, wherever they discover it,” said Andy Meikle, Founder & CEO of Recast. “Motivate is enabling that directly within its publisher environments, turning demand into instant access, with fans able to watch and pay in the moment, without subscriptions or friction. We’re excited to connect global rights holders like PGA TOUR, and others with scaled media reach across MENA, expanding distribution and unlocking new revenue streams."
Today, Recast enables content owners and publishers in more than 100 countries to distribute content anywhere it is discovered, while automating payments, micro-transactions, access, and real-time revenue splits across all stakeholders. As a result, content owners stay in control over distribution channels and pricing, while publishers unlock new ways to monetize their existing audiences and convert demand into revenue at the point of discovery.
Motivate Media Group will continue to expand its pay-per-view offering across sports and entertainment via Recast, including World Supercross, NASCAR, and additional premium content to follow.
Learn more at recastpay.com
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Media Contact
For any media inquiries or to learn more about this partnership, please contact:
- Toni Blackhurst - toni@recastpay.com (+44) 7970 039 719
- Mike Monteith - mike@recastpay.com (+44) 786 4319 023
About Recast
Recast is the payment infrastructure for content, which enables audiences to purchase instant access – or receive brand-funded access – to premium content wherever it is discovered online. Content owners configure pricing, geo-restrictions and revenue share while retaining full control over distribution. Content can be embedded across owned and partner platforms via a single line of code.
Recast handles entitlement wherever content is accessed, with revenue automatically split and settled in real time between the content owner and any associated parties, expanding reach and driving incremental revenue alongside subscription and advertising models.
Headquartered in Edinburgh and Los Angeles, with reach across 100+ countries, Recast is used by leading sports and entertainment partners to power direct-to-consumer access across the internet.
About Motivate Media Group
Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, influencer marketing, video, exhibitions & events, talent, cinema and books.
Specialising in highly engaging content through market-leading magazines, websites, more than 300 book titles, along with video and content production, Motivate also provides a wide range of advertising platforms.
With a staff of more than 200 experienced professionals, Motivate is committed to providing editorial excellence, and a corporate mission to develop integrated communication channels that entertain, inform and enrich.
